ZHR Marketing Focus: How to Identify Your Target Market

Stop trying to market to EVERYONE and ANYONE

Five days. Five bite-sized sessions.

  • Get clear on who you're trying to reach

  • Understand why it matters so much

  • And find out just how much easier it makes ALL your marketing when you know exactly who your ideal client is.

Monday 19th October to Friday 23rd October

£33.00

Delivered via WhatsApp so you can work at your own pace

Who do you really want to work with?

It sounds like a very simple question.

But when I ask small business owners who their target market* is, I often get answers like:

  • Small businesses

  • Women

  • Well, anyone really...

And that's exactly what makes your marketing difficult.

Because if you don't really know who you're talking to, how do you know what's important to them or what they really need? So how on earth will you know what you should be saying to them to make them want to buy from you?

If you don't know who you're talking to, how do you know where they are or how to get in front of them? So how are you supposed to work out what marketing tactics will reach them?

If you don't know exactly who you're talking to, how are you ever going to create marketing that makes them think "That's exactly what I need."

AND (and this one is really important)

If you don't really know who your ideal client is, how are they supposed to work out that you're their ideal supplier?

Identifying your target market isn't about inventing an imaginary ideal customer. It's about understanding which people or businesses are the best fit for what you offer, what matters to them, what problems you can help them solve and what influences their buying decisions.

*target market - also known as ideal client / ICP / client avatar / niche etc etc etc!

You probably don't need to do MORE Marketing

But you probably DO need to make the marketing you're already doing work harder.

Getting really clear on exactly who your target market is helps you make better marketing decisions - everything from your website and social media, to your networking, emails and sales conversations.

When you understand your target market, you don't have to constantly wonder what you should be posting, where you should be showing up, or what you should be saying. You already know what's important to them and where they hang out.

That makes your marketing sooOooo much easier!

And because we all want marketing to be easier, that's exactly what we'll be working on in this ZHR Marketing Focus on Target Market.

Five Days, One Focus

This Marketing Focus on Target Market isn't an enormous course with 47 videos you'll promise yourself you're going to watch eventually.

It's deliberately small.

On Sunday 18th October, you'll receive a workbook via email.

Every day for five days (Monday 19th - Friday 23rd October), you'll receive your focused content for the day via a private WhatsApp Channel.

Each day you'll get:

  • A short audio with an explanation and tips

  • A written summary, to remind you of what I've said

  • A question to consider

  • An action to complete in your workbook

You'll also have access to a separate WhatsApp conversation group where you can ask questions, share your lightbulb moments, sanity check your thoughts and get feedback from me as you work through the sessions. You'll also be able to support, and be supported by, your peers in that group.

The idea isn't to give you shedloads more marketing stuff to do.

It's all about helping you focus, get clarity, and move forward more easily and more effectively.

And it's just £33.00

By the end of the week...

You'll have a much clearer understanding of:

  • Who your target market really is - and why "everyone" isn't a useful answer

  • What makes someone a good target customer for your particular business, rather than just someone who could buy from you

  • What matters to your target market, so your marketing can talk about the things they actually care about

  • How to use what you've discovered, so this doesn't become another exercise that gets filed away and forgotten

  • And, most importantly, you'll understand how knowing exactly who you're talking to makes the rest of your marketing so much clearer, easier and more doable.

Because once you know who you want to work with, it's so much easier to work out what you need to say and where you need to say it.

Is Marketing Focus on Target Market right for you?

You will definitely find this marketing focus useful if:

  • You know you need to do marketing, but you're never quite sure exactly what you should be doing

  • You struggle to know what to say in your social media, emails or website

  • You've ever stood in a networking meeting asking for referrals for "anyone who"......!

  • You've done an "ideal client avatar" exercise before, but never really understood what to do with the information after you've finished

  • You find yourself jumping between marketing tactics because you're not sure which ones are right for your business

  • You'd like someone to help you think it through rather than just hand you a template and leave you to it

  • You're frightened of missing out on sales if you "niche".

More about ZHR Marketing, and Marketing Focus

Hi, I'm Zoë.

Zoë Roddis.

The ONLY Zoë Roddis on LinkedIn!

I'm a marketing consultant and the person behind ZHR Marketing.

I work with small business owners who want to do their own marketing, but need more knowledge to be able to do it confidently and effectively.

My approach is simple: Marketing isn't rocket science!

You don't need to be everywhere, following every trend or spending hours every day trying out new marketing things.

You DO need to understand what you are trying to achieve with your marketing, who you want to work with, and what makes sense for YOUR business.

My Marketing Focus sessions give you a small taste of the way I work - practical marketing thinking that you can actually use in your business.

What is the ZHR Marketing Focus?

The Marketing Focus sessions are my way of taking one important bit of marketing and making it simple, clear and doable for the small business owner who wants to do their own marketing, but needs more knowledge of how to do it properly.

No jargon. No massive course. No trying to overhaul your entire marketing strategy in a week.


I pick one thing, focus on it properly, and help you make progress.


And we're starting with the one that really underpins almost everything else.


Your target market!

How much time will I need to set aside for this?

This is deliberately designed to fit around running a business. You'll receive a short piece of content and a manageable action each day. You don't need to block out hours in your diary!

Do I have to be available at a particular time?

No. The daily content will be posted into the WhatsApp channel for you to work through when it suits you. If you are busy on a particular day, you can catch up when you need to.

What if I have questions?

That's exactly why there's a separate conversation group. You'll be able to ask questions and get feedback from me as we go through the week. And if you're uncomfortable sharing in the group, you can also WhatsApp me directly (or email me, or drop into my DMs on LinkedIn!). You won't be left unsupported to try and do this all on your own.

Is this just another ideal avatar exercise?

No. We will absolutely be working out who your ideal target customer is, but the important bit is understanding WHY that person is right for your business, and HOW you use that knowledge in your actual marketing.

We're not creating a fictional person called Susan, identifying her favourite TV show and what chocolate bar she likes to eat. We'll be looking at the stuff that will actually be helpful when you're trying to get in front of the people you actually want to work with and can genuinely help.

What happens when the five days are up?

You'll leave with something that will be helpful for making your marketing better.


If the week makes you realise that a bit of extra marketing knowledge in other areas would be helpful too, I'm happy to chat about how I can support you. But that's it. If you want more help, and I am the right person - perfect. If not, there's no obligation to do anything else.

How much is it?

It's £33.00. About the same as a trip to Alton Towers. Which, if you like Alton Towers, you should be able to do, and take all of your family, multiple times a year, if you get just a couple of ideal clients as a result of all this work!